MW:M25 "Transform!" – Mission & Calls for Proposals

Most Wanted: Music 2025 positions the global music community not as subjects of external forces, but as architects and builders of tomorrow’s music ecosystem. Our mission is to harness music’s unique power as humanity’s love language to not just navigate but actively design the future of music across culture, business, and technology.

Our Purpose

In this moment of accelerated change, we bring together the most innovative minds, creative forces, and industry leaders to generate practical solutions that will shape the next decades of music. “Transform!” acknowledges that meaningful evolution requires strong foundations — honoring what came before while consciously building what comes next.

Our Approach

Through our four interconnected verticals BUSINESS, SOCIAL IMPACT, NEXTTECH and SCENE, we create a comprehensive framework for addressing the most critical challenges and opportunities facing music today:
– BUSINESS: Designing innovative models that ensure sustainability, equity, and artistic integrity
– SOCIAL IMPACT: Amplifying music’s role as a universal language to create social cohesion and positive change
– NEXTTECH: Creating technologies that enhance human creativity rather than replace it
– SCENE: Developing spaces and communities that evolve while preserving their essential character

At the intersection of these verticals, we maintain focus on the irreplaceable human dimension of music. The emotional resonance and connective power of music – its function as humanity’s love language – remains our constant reference point.

Each vertical is guided by four dimensions of transformation:
– AWARENESS: Understanding today’s landscape while envisioning tomorrow’s possibilities
– PLANNING: Developing strategies for both immediate implementation and long-term innovation
– IMPLEMENTATION: Utilizing current tools and building new solutions to drive the industry forward
– INTEGRATION: Embedding existing innovations while establishing frameworks for continuous evolution

Our Commitment

MW:M25 “Transform!” is not just a conference; it is a catalyst for meaningful, intentional change. We commit to:
– Moving beyond theoretical discussions to practical solutions
– Creating pathways for implementation of innovative ideas
– Ensuring diverse voices shape our collective future
– Honoring Berlin’s legacy of transformation while looking forward
– Maintaining music’s essential human element throughout technological evolution
Together, we will transform the music ecosystem not as passive observers, but as active creators — collectively defining how we adapt, innovate, and thrive in a complex world while ensuring that music’s emotional core remains the constant that guides our evolution.

Learn more about our thematic vision here!

MW:M25 will take place from 11th – 13th of November at Kulturbrauerei in Berlin. The programme included interactive talks, interviews and workshops with experts and artists from all over the world, experimental networking formats and live performances.

Early Bird Registration will start soon! Stay tuned!