Verena Bößmann

Social media is dead? Not at all! This session will teach participants how to own fans, not the algorithm.
When reach is being killed off by algorithms and artist profiles on platforms suddenly feel like they’re just for hire, it might be time to rethink things. This workshop isn’t about getting more likes, it’s about genuine and lasting connections with audiences.
Amongst other things, Own your fans, not the algorithm, will teach artists how they can best optimise fan experience marketing and data-driven CRM to understand and connect with their communities and transform social media channels into awareness-building platforms.
This session is created for all artists, labels and music creators who see their fanbase as a community, want to shape their communication with an eye to the future, and aim to become less reliant on social media platforms.