Salma Elshami

Salma ElShami is a Berlin-based artist manager, booker and programmer. Over the past decade, she has worked closely with artists and creatives from diverse backgrounds across different markets, developing a multidisciplinary perspective on talent development and the creative industries. In 2024, she founded Thuraya Agency, a boutique artist management and booking agency focused on supporting independent musicians through key transitional phases in their careers. Through her work, she builds teams, partnerships, touring strategies, and sustainable workflows with the aim of helping artists grow and create lasting music legacies. Alongside her management work, Salma is also active as a curator and programmer, maintaining strong connections with independent music scenes and international live circuits. Her work reflects a deep engagement with emerging talent and the evolving ecosystem of independent music.