SPEAKER

Salma Elshami

Founder & Artist Manager

Thuraya Agency

Salma ElShami is a Berlin-based artist manager, booker and programmer. Over the past decade, she has worked closely with artists and creatives from diverse backgrounds across different markets, developing a multidisciplinary perspective on talent development and the creative industries. In 2024, she founded Thuraya Agency, a boutique artist management and booking agency focused on supporting independent musicians through key transitional phases in their careers. Through her work, she builds teams, partnerships, touring strategies, and sustainable workflows with the aim of helping artists grow and create lasting music legacies. Alongside her management work, Salma is also active as a curator and programmer, maintaining strong connections with independent music scenes and international live circuits. Her work reflects a deep engagement with emerging talent and the evolving ecosystem of independent music.

Website

Find me on Swapcard

Session

Wired for This: ADHD in the Music Industry

ADHD is more and more common in the music industry and a music career is closely attuned to how that neurology works. Hyperfocus powers the long, immersive stretches where the strongest creative work happens. The same wiring shapes how people move through touring, creativity, feedback, scheduling, and the administrative side of a career.

This panel brings together people who live with ADHD and work in music to share the systems, supports and structures that let their neurology do what it does best.

Fishbowl

🇬🇧 English

SOCIAL IMPACT

Artist Wellbeing

Convention

Speakers

Salma Elshami
Lara Tanger

Moderators

Tristan Hunt

Music Hall 2+3 – nhow Berlin

Nov 4, 2026,

1.15 PM –

2.05 PM

Sounding the System

Creating niche music can present its own rewards and setbacks. Many artists continue to face challenges when performing in venues where assigned technical teams are unfamiliar with the specific sonic and cultural nuances of their music. This roundtable explores the importance of technical collaboration, the role of external engineers, and how venues can better support artists whose sound falls outside familiar production norms.

Roundtable

🇬🇧 English

SOCIAL IMPACT

Inclusive Industry

Convention

Speakers