SPEAKER

Rola

Foto-13.02.24-11-54-53_reviewed
© https://www.instagram.com/wanjajaneva/?hl=de
Singer, Content Creator
Singer, Content Creator
Rola is the singer and content creator Rola Madirose Hinterbichler was born on February 12, 1990, in Accra, Ghana, and grew up in Frankfurt am Main starting at age three. She has Ghanaian and Lebanese roots. At just 16, she signed her first record deal and gained recognition as a member of the R&B group Sistanova. Rola has been active as a solo artist since 2013. Her music blends R&B, hip-hop, and pop. Her best-known releases include the albums “12:12” (2018) and “VENUS” (2021), as well as the EP “Afrodisia” (2022). In addition to her music career, Rola works as a content creator and host. She is also active on social media under the name “Rolablades.” Among other things, she advocates for self-confidence, equality, and against racism.

Session

Beyond the Brand Deal: Artists, Brands and the New Rules

Artists today are no longer only releasing music. They are building communities, creating content, shaping culture and often becoming trusted voices for audiences that brands struggle to reach authentically. At the same time, many artists rely on brand partnerships and digital visibility as part of their income, while access to these opportunities remains uneven and often unclear.
This session looks at how artist-brand collaborations are actually built: who gets access, who decides what feels authentic, and how value is shared between artists, audiences, brands and platforms.
Panel Discussion
🇬🇧 English
BUSINESS
Modern Monetization
Speakers:
  • IMG_5551_reviewed-1
    Ghoufii
  • Foto-13.02.24-11-54-53_reviewed
    Rola
Music Hall 4 – nhow Berlin
Nov 5, 2026,
1.50 PM –
2.40 PM