Beyond the Brand Deal: Artists, Brands and the New Rules

Artists today are no longer only releasing music. They are building communities, creating content, shaping culture and often becoming trusted voices for audiences that brands struggle to reach authentically. At the same time, many artists rely on brand partnerships and digital visibility as part of their income, while access to these opportunities remains uneven and often unclear.
This session looks at how artist-brand collaborations are actually built: who gets access, who decides what feels authentic, and how value is shared between artists, audiences, brands and platforms.