We’re thrilled to unveil the exciting programme for Most Wanted: Music 2025, where we invite you to Transform!
From 11–13 November, MW:M25 will explore how music’s unique power as “humanity’s love language” can shape not only culture, but also the architecture of the future music ecosystem.
This year’s convention brings together 150 speakers and 90 sessions across four interconnected verticals — Business, Social Impact, NextTech, and Scene — each tackling transformation from a new angle. Expect visionary thinkers, creators, and industry leaders sharing insights, experiences, and practical solutions for a more sustainable, inclusive, and innovative music industry.
Convention Highlights
Here are three sessions that perfectly capture the spirit of MW:M25:
Breaking the Silence: Mental Well-Being and Long-Term Success
Lara Tanger, together with other inspiring voices, examines how traditional definitions of “success” in the music industry impact mental health — and how we can create a healthier, more sustainable work culture. Moderated by Ariane Petchow, this session shares strategies for breaking stigma, building support systems, and prioritising well-being as the foundation for lasting success.
Viva con Agua meets EarthPercent: How Music Is Powering Change
Music is a force for change — but how can it help solve the world’s most urgent issues? With Micha Fritz (Viva con Agua) and Cathy Runciman (EarthPercent), this session explores how festivals, artists, and initiatives are turning cultural capital into real social and environmental impact. Together with the audience, the panel will imagine new “impact architectures” for music — where creativity meets purpose.
Change Will Come, Again and Again: Why Transformation Is Key (Opening Keynote)
Patrick Mushatsi-Kareba, former CEO of Sony Music GSA and pioneer at Musicload, Napster, and iTunes, explores why transformation isn’t just inevitable — it’s essential. In this inspiring keynote, Patrick reflects on lessons learned from decades of reinvention and shows how embracing change is the key to long-term success in music.
Breaking the Silence: Mental Well-Being and Long-Term Success
Lara Tanger, together with other inspiring voices, examines how traditional definitions of “success” in the music industry impact mental health — and how we can create a healthier, more sustainable work culture. Moderated by Ariane Petchow, this session shares strategies for breaking stigma, building support systems, and prioritising well-being as the foundation for lasting success.
Viva con Agua meets EarthPercent: How Music Is Powering Change
Music is a force for change — but how can it help solve the world’s most urgent issues? With Micha Fritz (Viva con Agua) and Cathy Runciman (EarthPercent), this session explores how festivals, artists, and initiatives are turning cultural capital into real social and environmental impact. Together with the audience, the panel will imagine new “impact architectures” for music — where creativity meets purpose
More Highlights from MW:M25
- The Sound Legacy Project: Creating Across Generations with Robert Owens & Nat Wendell (Social Impact)
- AI&R: The Future of A&Ring in Times of AI with Dr. Janek Meyn & Jason Ngimbi (NextTech)
- Under One Roof: Building a Multidimensional Career in Music and Beyond with Bec, Kelly Krugman & Michael Müller (Business)
- One Love, One Culture? Who Decides What Hip-Hop Is? with Danny Bokelmann & guests (Scene)
- 100 Minutes Future: Help Us Build the Music Ecosystem of 2050! with Elle Langer (NextTech)
- Navigating the Current US Artist Visa Landscape: What Touring Artists Need to Know in 2025 moderated by David Amar
Explore Our Special Formats
Beyond the main convention programme, MW:M25 offers immersive spaces for research, experimentation, and collaboration:
- MW:M Research: Connecting music business, culture, tech, and education.
- Hybrid Music Lab: An open playground for exploring instruments, interfaces, and performance formats.
- MW:M Artist Academy: A professional development track for 100 emerging artists and their teams.
- MW:M Satellites: Partner events and bus tours that turn Berlin into a living map of its vibrant music ecosystem.
Don’t Miss It
Join us for three days of bold ideas, creative exchange, and transformative energy in Berlin.
MW:M25 is designed to challenge what’s possible in music today — and to equip you to help build a better tomorrow.