Shari Who

Shari Who has spent over a decade shaping the music industry from the inside out. From major label streaming strategy to brand consulting and music direction for global campaigns, she built a rare 360° perspective long before stepping into the spotlight herself.
Today, she’s one of Germany’s most exciting DJs and emerging artists, known for fearless genre-blending, high-energy sets, and an unmistakable point of view. Beyond the booth, she’s a sought-after voice on equity and anti-discrimination in music, challenging the industry while actively reshaping it.
In 2023, she co-founded Hayat.Sounds, a cultural platform and event series creating safer spaces for the SWANA diaspora and beyond. More than an event platform, Hayat.Sounds is a cultural movement, creating spaces where music becomes a catalyst for belonging, representation, and collective joy. It celebrates identity, empowers communities, and shapes culture from the ground up.