SPEAKER

Alessandro Zaghi

Editor & Content Coordinator

Rolling Stone Italy

Alessandro Zaghi is a Berlin-based editor and content strategist with a decade of experience across music journalism and streaming. He is Editorial Coordinator at Rolling Stone Italia, where he leads branded content and social formats and develops editorial projects on electronic music and club culture, having first joined the magazine as an editor in 2016. From 2020 to 2023 he was Head of Editorial and Label Relations for Italy at TIDAL, working within the platform’s international editorial team on programming, playlist curation and artist campaigns, and acting as the link between labels, artist teams and the editorial side of the platform.

Session

After the Feed: Rewiring PR and Marketing for Electronic Music

PR and marketing for electronic music are being rewritten in real time. AI tools are reshaping how music gets discovered and how editorial content gets used. DSP editorial is evolving into a different kind of gatekeeper than it was a few years ago, and social platforms are fragmenting by age and demographic, with under-16 bans landing in the UK and Australia and shifting the shape of who artists can reach and how.

At the same time, new channels are opening up. Independent writers, newsletters, personality-led journalism, and long-form podcasting are building audiences and trust on their own terms, often faster and more directly than the outlets they’re replacing. This panel brings together voices from PR, artist management, platforms and independent media to map out where things are heading and where PR and marketing are best spent in this new environment.

Panel Discussion

🇬🇧 English

BUSINESS

Global Market Access

Convention

Speakers