Ruth Mac is a DEIA professional and independent artist. Her career combines activism and creativity, championing equality in the music industry.
As Senior Manager for DEIA at SoundCloud, she advances equality for artists, fans, and employees through strategic initiatives, partnerships, and inclusive policies.
In 2025, she was appointed a Keychange TLP Leader for her commitment to reshaping the industry. In addition to this work, she records and performs under her stage name Ruth Mac. Her music, which explores themes of identity and social awareness, has toured Ireland, the UK, and Europe.
