The Most Wanted: Artist Academy is a comprehensive two-day professional development program designed to bridge the gap between artistic talent and industry success. As an integral expansion of MW:M Live – the showcase format of Germany’s music capital – the Academy equips approximately 100 emerging artists and their teams with essential business skills, industry knowledge, and strategic networks needed to thrive in today’s rapidly evolving music landscape.
Through interactive formats including practical workshops, one-on-one mentorship sessions, curated matchmaking with industry professionals, and exclusive networking events, the Academy covers five core pillars: Creative Well-being & Sustainability, Digital Navigation & AI Integration, Entrepreneurial Skills, Industry Knowledge & Access, and Network Building & Collaboration. Participants gain direct access to A&R managers, bookers, label executives, and successful artists, creating opportunities for immediate feedback, potential collaborations, and long-term career development.
More than just education, the Academy creates a sustainable platform for career transformation that extends beyond the two-day event. By combining the showcase power of MW:M Live with comprehensive professional development, the program positions itself as an annual key event in the Berlin and European music market, strengthening both individual artist careers and the broader music ecosystem through strategic partnerships with European music export offices, educational institutions, and industry associations.