This year, the MW:M Artist Academy makes its debut as part of Most Wanted: Music 2025, offering two days of professional development for emerging artists, their teams, and all conference participants eager to expand their skills and networks.
Running alongside the MW:M Live showcase festival on November 12–13, 2025, the Academy equips around 100 participants with essential knowledge, hands-on experience, and direct access to A&R managers, bookers, label executives, and successful artists.
Through workshops, one-on-one mentorship, curated matchmaking, and exclusive networking events, the Academy covers five core learning pillars:
- Creative Well-being & Sustainability
- Digital Navigation & AI Integration
- Entrepreneurial Skills
- Industry Knowledge & Access
- Network Building & Collaboration
First Program Highlights
Promote Like a Pro – Allie Silver
Struggling to describe your work or unsure what to send to promoters? Transform your pitch and make your project shine! Learn how to craft a strong elevator pitch, develop rock-solid promotional materials, and excite people about collaborating with you.
Post-Tour Dopamine Workshop – Lois Hayes
Touring can be exhilarating – but what happens after the shows? This workshop supports artists in the often-overlooked comedown phase, when the external noise quiets and the nervous system finally has space to process.
GOOD BOT, BAD BOT? AI in Music: Artistic Partner or Creativity Killer? – Jovanca Wilsdorf
Explore the AI music lab and discover how AI tools can inspire or hinder creativity – the answer depends on you! Experience AI-infused music, learn how human artists integrate AI creatively, and discover tools that can energize your creative process at every stage.
Visual Identity: Capturing Your Sound in Story – Yvonne Hartmann
Social media gives artists direct access to their audience, but meaningful visuals are key. This workshop helps musicians translate their brand into engaging content, focusing on photography (and video tips), composition, lighting, colour, and how strategic choices tell your story – all with just a phone.
Climate-Friendly Touring: Your Personal Green Touring Rider in Just a Few Clicks – Martina Zurhold
With insights from Viva con Agua and EarthPercent, explore how festivals, concerts, and artist communities fund clean water access and tackle the climate crisis. Learn how artist-led revenue-sharing models are reshaping industry economics for a sustainable future.
These are just the first sessions – more workshops and program highlights will be announced soon.
Stay tuned for updates and check back regularly to discover the full MW:M Artist Academy program!