Samira Leitmannstetter heads the “creative powerhouse” BOLD COLLECTIVE at Sony Music Germany. Under her leadership as Vice President, the collective delivers a wide variety of different artist and label services, covering the areas of content strategy, data-driven business, influencer and public relations, editorial brands, and podcasting. Their aim is to build up artists, creator and editorial brands, to link them efficiently and to place them on all relevant platforms in the best possible way.