Prof. Dr. Daniel Müllensiefen

Daniel Müllensiefen is Professor of Music Psychology at Goldsmiths, University of London. His work comprises computer models of music perception and the behavioural economics of music. He received the prestigious Anneliese-Maier research prize from the Humboldt foundation. He has been Scientist in Residence with London-based advertising agency adam&eveDDB. Currently Daniel is lead investigator on a large project benchmarking the emotional-semantic and cognitive effects of music on brands.