Bringing Anticipation back into Music

Lightning Talk
Marketing | Tech
20 Okt 2017
Galerie 2

Bringing Anticipation back into Music

Through the digitalisation of music, we now have more direct and cheaper access to music than ever before. These benefits come at the cost of emotions: The anticipation for a new release. The waiting. The longing. Most often we learn of a new record not before the actual day of release through one of many push notifications that day. Record Bird strives to bring anticipation and transparency back into music releases and focuses on the one aspect of music, which all streaming services seem to miss: creating emotions.

Presented by:

Banner Hybrid Music Lab HML

Hybrid Music Lab wird gefördert von der Senatsverwaltung für Wirtschaft, Technologie und Forschung.