MW:M 2024
Speakers

Jordi has more than twenty-five years of experience in the music sector. He has a degree in Law from the University of Barcelona and is co-founder and member of the board of directors at Sound Diplomacy, a leading company in the creation and implementation of social and economic development strategies through music. Jordi is also co-founder and CEO of Unison, the first private and for-profit music copyright management operator in Spain.

It’s one of the European pioneers in this space, and one of the first two private music rights management companies to be accepted as a Client RME in CISAC. Unison manages rights in more than 2.5M songs for +400 clients from 30 countries, collectively representing +40k rights holders.

As SVP Digital Business at Universal Music, Holger Christoph is responsible for the digital business in Central Europe. He works with the markets in the region to create a growing and healthy digital ecosystem for UMG labels and their artists. He has worked for Universal Music in various digital positions since 2003, working with partners like Apple Music, Spotify, YouTube, Meta, Amazon, TikTok, Deezer, etc. over the years.

After graduating from high school, Holger Christoph first completed an apprenticeship in advertising within the OTTO Group. After a subsequent business degree (Diploma) with a focus on marketing, he first worked in consulting at BBDO InterOne and in special marketing at BMG.

His current responsibilities at Universal Music include the commercial negotiation of digital deals with local and regional partners in the streaming, download, social media, Web3, Metaverse, etc. area. He also acts as Digital Evangelist for Universal’s Central Europe markets, labels and artists and is strategically involved in developing Web3, Metaverse and AI opportunities for UMG.