News | MW:M
We’re presenting the third edition of our digital show MW:M DIAL-IN on Tuesday, October 27th: Claude Eden and Alexander Wodrich will give two compelling talks on different aspects of branding in music. Berlin-based designer Claude Eden will kick off the DIAL-IN sharing her thoughts on visual branding in music and creative processes. Alexander Wodrich (why do birds) will continue with a talk about audio branding and brand identity.
Claude Eden: Artwork and Design in MusicBerlin-based designer Claude Eden shares her thoughts on visual branding in music, and shares her creative processes – from inspiring record sleeves to shaping the image of labels and artists. Eden has worked for labels such as Downwards Records, Tresor Records, Kanzleramt Music, and many more since 1999, and has always tried to challenge the blanket uniformity of the visual style of electronic dance music. Her experience and insights will make for a fascinating discussion.