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After a deeply difficult year where money has been tight – or non-existent – for many in the music industry, Most Wanted: Music welcomes Petra Sachsemedia and creative industries expert from Berliner Sparkasse, to guide us into a more stable future. In her session, she will explain the offers and funding priorities available to the media and creative industries after this turbulent year.


Berliner Sparkasse guides us into a more stable financial future

Petra Sachse is Head of Sales Media and Creative Industries at Berliner Sparkasse. She appreciates working with people from a wide range of industries. With dedication, flexibility, and a high degree of solution orientation, she enriches entrepreneurs who act with passion and determination with her experience every day. In doing so, she clearly follows the motto: People with a new idea are considered to be crazy until the idea has caught on. (Mark Twain)

The Berliner Sparkasse – founded in 1818 – is one of the oldest communal savings banks in Germany and closely linked to the city of Berlin. In the course of its history, the services and structure have always adapted to the times – its values and public mandate remained unchanged. Today, Berliner Sparkasse is a modern financial services provider with a broad range of products providing financial services for around 1.7 million private and more than 87,000 corporate customers.


Get your MW:M virtual ticket now!

MW:M20 takes place from November 3rd to 5th – online, and on-site in Berlin. An innovative hybrid format will see workshops, talks, and performances happen both online and in-person, so that everyone who wants to can engage deeply at the conference.

Make sure you grab your ticket now!

Session: KfW - Funding opportunities in times of Covid-19