Digital Marketing for Music Events – How to stand out from the Competition?
While there is the odd player who still believes in mass emails, posters and flyers, the vast majority of people, specified: event organizers, in the music space have embraced digital marketing channels. However, even the digital space is increasingly crowded, with a myriad of Facebook events, ads and countless Snapchat stories and festival videos on Youtube.
So how do you cut through the noise to reach your audience and to stand out from the competition? Which tools should you use to make sure your targeted audience is listening? And how can you measure the impact of your marketing campaigns?
An expert forum will highlight marketing approaches and tools for music events, like playlist marketing, conversion tracking and setting up official Facebook events, and will provide practical insights into how to eventually sell more tickets and gain more interest.
Moderated by: Ivana Dragila